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Rock Revival
Company overall · Western Apparel · all genders, all categories · Edition 1b pull · segment data
Baseline average corrected this edition
Fuzzy Keyword — Read With Care
The “Rock Revival” search also catches Creedence Clearwater Revival media and other noise, so these figures are as-displayed per the method — flagged, not cleaned.
Baseline Average Corrected
This edition’s average price ($47.06) was re-read and confirmed on a clean sample of genuine apparel — jeans at $83–163, tees, no Creedence media. The baseline’s $35.46 was the polluted read, so the apparent jump is a measurement cleanup, not a market move: the row is flagged as such and kept out of the Movers.
Subcategories, Ranked By R2R Rating
Where the money hides inside the brand — and where the traps are. The segment table matters more than the brand average.
| Subcategory | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1. Jeans — Men | 3,700+ | 6,100+ | 61% | $63.25 | $63.40 | 38.37 | $171 | Depends |
| 2. Shorts — Men | 385 | 583 | 66% | $47.09 | $43.92 | 31.10 | $129 | Depends |
| 3. Shorts — Women thin — read with care | 220 | 864 | 26% | $31.59 | $31.58 | 8.04 | $36 | Extreme Caution |
| 4. Jeans — Women | 3,100+ | 13,000+ | 24% | $32.40 | $33.47 | 7.73 | $35 | Extreme Caution |
| 5. Shirts — Men thin — read with care Keyword-fuzzy — the research index's sold set includes band merch (Creedence, Treaty Oak Revival), which drags these averages. | 138 | 625 | 22% | $17.82 | $17.40 | 3.93 | $17 | Forget It |
| 6. Tops — Women thin — read with care Keyword-fuzzy — most of this tiny sold set is not Rock Revival apparel. | 9 | 51 | 18% | $18.01 | $18.02 | 3.18 | $14 | Forget It |
Prefer the interactive version? See the full interactive report — sortable tables, search, and the weekly Racky hunt.
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