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Spotlight Archive

Each week the Report points the flashlight at one brand house and one corner of the market — every label, every segment, measured the same way as the Rankings.

Edition 1b · Oct 28, 2026

Brand Spotlight — Ralph Lauren, The Whole HouseTen labels from Chaps (2.99) to Purple Label (102.21). The discontinued labels are the story: Rugby's jackets rate 53.06, Denim & Supply's 42.12 — dead labels, finite supply, cult demand.Category Spotlight — JeansAll 35 measured jeans rows ranked: Levi's is a river (~156,000 pairs a quarter), Kimes owns the premium western tier, and premium women's denim sits under the sell-through gate.Racky's Secret Stash — Deep Dive #1: True ReligionThe $300 jean that sells for $40. The famous brand the data says to skip — and the one fat-margin exception.

Edition 1a · Oct 21–22, 2026

The first edition's pair — Brand Spotlight: Rhoback and the Western category spotlight (Tecovas 200.47, Lucchese 169.21, Anderson Bean 127.98 on the Edition 1a pull) — are preserved in the archive of the interactive report.