Methodology

Printed with every edition, because a number you can't interrogate isn't worth publishing.

Terms We Use

Every abbreviation and piece of shorthand on this site, in plain language — so a first-time reseller is never hit with an undefined term.

ASP — Average Selling Price

The average price items actually sold for — not what sellers are asking. ASP90 is the average sold price over the last 90 days; ASP365 is the average sold price over the last 365 days.

Sold

The number of sold listings counted in the window. Unless stated otherwise, Sold means the trailing 90 days — the most recent 90 days ending on the edition date.

Avail / Available

The number of active listings for that brand or segment at the time the edition was pulled.

STR — Sell-Through Rate

Sold compared with Available for the same brand or segment. It can go over 100% — that means more items sold in the window than are currently listed (165% ≈ 1.65 sold for every 1 now listed).

R2R — Reseller Rag Rating

The Reseller Report's own comparative rating for brands and segments. Higher is stronger in our model. We publish the score and the data behind each edition; how the rating itself is calculated is our recipe and isn't published. Bands: see Verdicts.

ERPY — Earned Revenue Potential Yearly

A projection of yearly revenue potential per listing slot if the current selling pace and yearly average price held for a full year. It is a pace projection, not a promise of income.

Listing Slot

One active listing position for an item. ERPY is expressed per listing slot, not per seller.

Segment

A slice of a brand by gender and clothing category (e.g. Rhoback Men — Hoodies & Sweatshirts). Segments can overlap when an item fits more than one search, so segment numbers don't always add up exactly to the brand overall. Segments are anchored to eBay's own categories; where eBay has no category for a segment — Vests, Base Layers and Fleece — the segment is keyword-defined instead, and the definition says so.

Brand Overall

The combined brand-level row. Segments show where the strength — and the traps — sit inside it.

Edition

The dated weekly snapshot the numbers come from; figures are as of that edition and move week to week.

Movers

The brands and segments whose numbers changed the most since the previous edition.

Thin Row

A row built on very low Sold/Available counts — directional only, because a handful of listings can swing it.

Trailing

A window that ends on the edition date and looks backward — trailing 90 days, trailing 365 days.

The Metrics

Verdicts

Every rated row on the site carries a verdict chip, worked out from the row's R2R rating and its sell-through rate in this order. First, the gate: anything turning over under 10% STR is Forget It at any rating — a high average price on a segment that barely sells is slow money, not a grail. Past the gate, the rating decides: 40 and up is Buy, 20 to under 40 is Depends, 5 to under 20 is Extreme Caution, and under 5 is Forget It. Rows with no rating carry no verdict.

Depends (20–40). Price, place, and timing decide this band. Local and seasonal demand moves it — western gear runs hot before Stampede and flat in most other places, most of the year.

Extreme Caution (5–20). Proceed only when the margin does the work: bought dirt cheap with room to undercut the whole field, a low-rated item can still pay — bought for a dollar and sold for eight to ten, it pays a thousand times over. At ordinary prices, leave it.

Thin rows. A verdict on a thin row (under 300 sold) is provisional — the flag stays on the row; treat a thin Buy like a strong Depends until the segment proves itself.

Where The Numbers Come From

All figures come from ebay.com, and all prices are in US dollars (USD).

Average prices (ASP90 / ASP365) are true averages from eBay Product Research (Terapeak) inside Seller Hub, over exact trailing 90- and 365-day windows. This is the strong joint: eBay's own aggregate of completed sales, the same source every week, so editions stay comparable.

Avail is a live count of active listings at the moment of the pull, from the ordinary listings search — same search, same method, every week.

Sold (90d) is the known approximation. Product Research gives no clean aggregate sold total, so counts come from sold-listings search headings: they count listings rather than units, and a small tail of pre-window sales can ride in. The bias is stable week to week — moves are real even where the level is approximate — and the production pipeline hardens this by counting and date-checking individual sold listings.

Honesty Rules, Built Into Every Table

• True precision only. eBay reports "7,100+" — we publish "7,100+", never a fake-exact integer dressed up as certainty.
• Thin rows are flagged, not hidden. Rows resting on small counts carry a thin — read with care flag instead of silently ranking beside solid ones.
• Segments overlap. A product type can live in several categories at once — quarter-zips appear in Hoodies, Activewear Tops, Sweaters and Jackets rows. Segment availabilities therefore sum to more than the brand total. Sold counts are close to clean; availability is not, and we say so.
• Every number carries its date. The edition stamp appears on every table and brand page.

Cadence

New edition weekly: a full re-pull of every tracked row, metrics recomputed in the formulas above, a movers list generated, and new brands promoted from the additions queue — including brands readers requested through search.