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Brand Rankings

Every tracked clothing brand and company, ranked by R2R — The Reseller Report's rating of resale strength. Sold and sell-through come from trailing-90-day eBay sales; prices are true sold averages, not asking prices.

Edition 1b · Pulled Oct 28, 202691 rows · click any brand for its full segment table

Rank	Brand	Gender	Sold 90d	Avail	STR	ASP90	ASP365	R2R Rating	ERPY	Verdict
1	Magnolia Pearl	Women	3,100+	4,500+	69%	$280.01	$288.46	192.89	$883	Buy
2	Lucchese	Company	4,700+	6,000+	78%	$218.17	$212.44	170.86	$740	Buy
3	Iron HeartKeyword noise — read with care · New — trend starts this edition	Men	1,500+	2,200+	68%	$234.73	$240.68	160.04	$729	Buy
4	TecovasNew series — trend starts this edition	Company	4,800+	4,800+	100%	$141.19	$135.05	141.19	$600	Buy
5	Canada Goose	Men	1,600+	4,400+	36%	$378.47	$385.36	137.63	$623	Buy
6	Brunello CucinelliNew — trend starts this edition	Men	3,100+	8,400+	37%	$362.65	$360.93	133.84	$592	Buy
7	Canada Goose	Women	962	3,500+	27%	$381.92	$401.92	104.97	$491	Buy
8	Ralph Lauren Purple Label	Men	3,300+	5,900+	56%	$182.74	$181.29	102.21	$451	Buy
9	Arc'teryx	Men	10,000+	15,000+	67%	$152.09	$144.47	101.39	$428	Buy
10	Anderson BeanNew series — trend starts this edition	Company	349	619	56%	$171.65	$189.78	96.79	$476	Buy
11	First LiteNew — trend starts this edition	Men	154	113	136%	$67.76	$67.97	92.35	$412	Buy
12	Filson	Men	8,600+	12,000+	72%	$119.56	$125.31	85.68	$399	Buy
13	Kuiu	Men	1,500+	939	160%	$50.53	$47.86	80.72	$340	Buy
14	Rhoback	Men	7,100+	4,500+	158%	$48.47	$50.64	76.47	$355	Buy
15	VeilanceNew — trend starts this edition	Men	213	641	33%	$227.18	$240.50	75.49	$355	Buy
16	Ralph Lauren Double RLNew series — trend starts this edition	Men	4,473	12,554	36%	$201.54	$178.46	71.81	$283	Buy
17	Old Gringo	Company	663	2,000+	33%	$197.07	$198.94	65.34	$293	Buy
18	KuiuNew — trend starts this edition	Women	89	68	131%	$48.32	$47.75	63.24	$278	Buy
19	Holderness & BourneNew — trend starts this edition	Men	4,800+	4,200+	114%	$52.19	$45.95	59.65	$233	Buy
20	Sitka Gear	Men	920	1,000+	92%	$60.10	$67.21	55.29	$275	Buy
21	Double D Ranch	Company	1,300+	2,800+	46%	$115.64	$113.20	53.69	$234	Buy
22	SchottNew series — trend starts this edition	Men	2,500+	19,000+	13%	$256.97	$254.74	33.81	$149	Depends
23	Kimes Ranch	Company	1,400+	2,200+	64%	$44.18	$43.62	28.11	$123	Depends
24	Vuori	Men	21,000+	26,000+	81%	$33.13	$33.33	26.76	$120	Depends
25	Justin Boots	Company	7,900+	22,000+	36%	$63.30	$60.63	22.73	$97	Depends
26	PatagoniaNew series — trend starts this edition	Men	60,000+	140,000+	43%	$47.11	$49.22	20.19	$94	Depends
27	Ariat	Men	22,000+	34,000+	65%	$30.41	$29.92	19.68	$86	Extreme Caution
28	Johnny Was	Women	15,154	52,725	29%	$65.84	$65.04	18.92	$83	Extreme Caution
29	Vuori	Women	10,000+	20,000+	50%	$36.74	$37.74	18.37	$84	Extreme Caution
30	Cody James	Company	3,300+	10,000+	33%	$55.54	$53.38	18.33	$78	Extreme Caution
31	Kuhl	Men	25,000+	44,000+	57%	$29.64	$29.92	16.84	$76	Extreme Caution
32	CollectionAll-category keyword scope · New — trend starts this edition	Women	3,900+	36,000+	11%	$155.27	$166.84	16.82	$80	Extreme Caution
33	Rock RevivalBaseline average corrected this edition	Company	7,800+	22,000+	36%	$47.06	$46.61	16.68	$73	Extreme Caution
34	Black LabelDiscontinued · New — trend starts this edition	Men	2,500+	15,000+	17%	$99.37	$99.07	16.56	$73	Extreme Caution
35	Peter Millar	Men	56,000+	150,000+	37%	$43.09	$42.01	16.09	$70	Extreme Caution
36	StetsonNew series — trend starts this edition	Company	16,000+	89,000+	18%	$87.68	$87.38	15.76	$70	Extreme Caution
37	Laredo Boots	Company	1,800+	6,100+	30%	$52.95	$53.57	15.62	$70	Extreme Caution
38	Veronica Beard	Women	5,073	36,402	14%	$111.79	$99.91	15.58	$62	Extreme Caution
39	Sézane	Women	2,723	11,326	24%	$64.15	$67.90	15.42	$73	Extreme Caution
40	Pendleton	Men	13,000+	46,000+	28%	$49.44	$49.95	13.97	$63	Extreme Caution
41	RugbyDiscontinued · New — trend starts this edition	Men	11,000+	39,000+	28%	$49.19	$43.98	13.87	$55	Extreme Caution
42	CarharttNew series — trend starts this edition	Men	100,000+	310,000+	32%	$42.87	$44.45	13.83	$64	Extreme Caution
43	Coogi	Men	4,000+	23,000+	17%	$77.53	$77.96	13.48	$60	Extreme Caution
44	Supreme	Men	15,000+	86,000+	17%	$74.71	$88.93	13.03	$69	Extreme Caution
45	Stüssy	Men	6,500+	31,000+	21%	$61.56	$62.12	12.91	$58	Extreme Caution
46	Lululemon	Men	62,000+	150,000+	41%	$30.28	$31.13	12.52	$57	Extreme Caution
47	Farm Rio	Women	5,153	30,094	17%	$72.16	$69.85	12.36	$53	Extreme Caution
48	Polo Ralph LaurenNew series — trend starts this edition	Men	240,000+	840,000+	29%	$42.83	$42.04	12.24	$53	Extreme Caution
49	LaurenAll-category keyword scope · New — trend starts this edition	Women	470,000+	1,800,000+	26%	$46.37	$45.21	12.11	$52	Extreme Caution
50	Polo Ralph LaurenNew series — trend starts this edition	Women	17,000+	79,000+	22%	$55.55	$52.75	11.95	$50	Extreme Caution
51	Tripp NYC	Women	677	3,400+	20%	$55.76	$52.83	11.10	$47	Extreme Caution
52	Denim & SupplyDiscontinued · New — trend starts this edition	Men	4,800+	20,000+	24%	$45.90	$42.60	11.02	$45	Extreme Caution
53	A Bathing Ape	Men	4,400+	35,000+	13%	$86.41	$93.31	10.86	$52	Extreme Caution
54	Idyllwind	Company	562	2,400+	23%	$45.27	$43.53	10.60	$45	Extreme Caution
55	The North FaceNew series — trend starts this edition	Men	40,000+	190,000+	21%	$47.63	$55.16	10.03	$52	Extreme Caution
56	Brooks Brothers	Men	49,000+	170,000+	29%	$33.73	$32.87	9.72	$42	Extreme Caution
57	Johnnie-O	Men	14,000+	48,000+	29%	$32.10	$31.89	9.36	$41	Extreme Caution
58	CarharttNew series — trend starts this edition	Women	9,700+	38,000+	26%	$33.06	$36.32	8.44	$41	Extreme Caution
59	J.Crew	Men	42,000+	150,000+	28%	$29.43	$29.17	8.24	$36	Extreme Caution
60	L.L.Bean	Men	49,000+	160,000+	31%	$26.55	$27.96	8.13	$38	Extreme Caution
61	Skims	Women	11,874	52,397	23%	$34.83	$36.09	7.89	$36	Extreme Caution
62	Levi's	Men	160,000+	690,000+	23%	$32.77	$32.40	7.60	$33	Extreme Caution
63	Nike	Men	220,000+	970,000+	23%	$31.82	$32.85	7.22	$33	Extreme Caution
64	Harley-DavidsonNew series — trend starts this edition	Men	31,000+	180,000+	17%	$40.47	$39.77	6.97	$30	Extreme Caution
65	RLXNew — trend starts this edition	Men	6,400+	33,000+	19%	$35.84	$38.55	6.95	$33	Extreme Caution
66	True Religion	Men	11,000+	63,000+	17%	$35.86	$36.99	6.26	$29	Extreme Caution
67	L.L.Bean	Women	29,000+	110,000+	26%	$23.40	$24.44	6.17	$29	Extreme Caution
68	Shyanne	Company	976	6,000+	16%	$35.42	$35.91	5.76	$26	Extreme Caution
69	Reformation	Women	4,003	47,371	8%	$64.71	$62.36	5.47	$23	Forget It
70	The North FaceNew series — trend starts this edition	Women	26,000+	190,000+	14%	$38.67	$43.50	5.29	$26	Extreme Caution
71	Miss MeNew series — trend starts this edition	Company	8,900+	46,000+	19%	$25.90	$25.96	5.01	$22	Extreme Caution
72	Wrangler	Men	71,000+	320,000+	22%	$21.99	$22.04	4.88	$22	Forget It
73	Lululemon	Women	80,000+	520,000+	15%	$29.56	$31.57	4.55	$22	Forget It
74	Vineyard Vines	Men	24,000+	110,000+	22%	$20.57	$20.81	4.49	$20	Forget It
75	Harley-DavidsonNew series — trend starts this edition	Women	9,500+	72,000+	13%	$31.60	$29.65	4.17	$17	Forget It
76	Lilly Pulitzer	Women	23,000+	200,000+	12%	$35.86	$37.95	4.12	$19	Forget It
77	Citizens of Humanity	Women	2,598	28,902	9%	$40.72	$40.39	3.66	$16	Forget It
78	Free People	Women	49,000+	500,000+	10%	$32.67	$32.29	3.20	$14	Forget It
79	Aritzia	Women	5,300+	59,000+	9%	$35.39	$37.42	3.18	$15	Forget It
80	Tommy Hilfiger	Men	30,000+	250,000+	12%	$25.20	$25.63	3.02	$14	Forget It
81	RoperASP via “roper western” keyword	Men	1,321	9,882	13%	$22.53	$22.15	3.01	$13	Forget It
82	ChapsNew — trend starts this edition	Men	4,300+	41,000+	10%	$28.53	$28.06	2.99	$13	Forget It
83	True Religion	Women	4,700+	45,000+	10%	$27.63	$27.59	2.89	$13	Forget It
84	Levi's	Women	48,000+	370,000+	13%	$22.02	$21.90	2.86	$13	Forget It
85	J.Crew	Women	47,000+	420,000+	11%	$25.08	$24.81	2.81	$12	Forget It
86	Agolde	Women	1,910	30,072	6%	$40.14	$40.69	2.55	$11	Forget It
87	Nike	Women	52,000+	440,000+	12%	$20.49	$21.08	2.42	$11	Forget It
88	Vineyard Vines	Women	5,400+	50,000+	11%	$19.82	$19.93	2.14	$10	Forget It
89	Torrid	Women	25,000+	210,000+	12%	$17.50	$17.50	2.08	$9	Forget It
90	Abercrombie & Fitch	Women	15,000+	180,000+	8%	$23.49	$23.12	1.96	$9	Forget It
91	Tommy Hilfiger	Women	14,000+	160,000+	9%	$18.15	$18.44	1.59	$7	Forget It

How to read the verdicts: the STR gate runs first — anything turning over under 10% STR is Forget It at any rating. Past the gate: R2R 40+ is Buy, 20–40 Depends, 5–20 Extreme Caution, under 5 Forget It. Full bands, including the fat-margin exception, are on the Methodology page.

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