Weekly Category Spotlight — Jeans
Each week we also point the flashlight at one corner of the resale market. Edition 1b goes to denim — every measured jeans row in the universe, cross-brand and both genders, ranked by R2R. Click any brand to open its page.
The Shape Of The Category
Jeans are two markets wearing the same name. At one end is Levi's river: roughly 156,000 pairs a quarter across both genders (120,000+ men's, 36,000+ women's) at $32 and $22 averages, against three-quarters of a million live listings. The men's row reproduced this edition at Δ 0.00 — the river doesn't move weekly; it's the gravity well every other brand's jeans story has to escape. At the other end, Kimes Ranch sells 343 men's pairs into a 189-listing pool at 181% turnover. Between the river and the ranch sits everything else: western premium, luxury denim, and the premium women's labels the sell-through gate keeps sending home.
All 35 Rows, Ranked By R2R
| Brand — Jeans | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Trend | Verdict |
|---|---|---|---|---|---|---|---|---|---|
| 1. Kimes Ranch Men | 343 | 189 | 182% | $49.72 | $49.57 | 90.24 | $400 | ▼ −2.42 | Buy |
| 2. Lucchese Men thin — read with care | 16 | 18 | 89% | $93.18 | $77.39 | 82.83 | $306 | ▼ −10.35 | Buy |
| 3. Kimes Ranch Women | 550 | 456 | 121% | $61.19 | $59.60 | 73.81 | $319 | ▲ +0.22 | Buy |
| 4. Ralph Lauren Double RL Men | 1,000+ | 2,300+ | 44% | $155.85 | $151.04 | 67.76 | $292 | New | Buy |
| 5. Double D Ranch Women thin — read with care | 18 | 25 | 72% | $84.00 | $80.43 | 60.48 | $257 | ▼ −6.30 | Buy |
| 6. Rock Revival Men | 3,700+ | 6,100+ | 61% | $63.25 | $63.40 | 38.37 | $171 | ▲ +0.20 | Depends |
| 7. Ralph Lauren Purple Label Men thin — read with care | 165 | 552 | 30% | $113.04 | $106.16 | 33.79 | $141 | ▼ −1.22 | Depends |
| 8. Tecovas Men | 605 | 737 | 82% | $36.09 | $35.38 | 29.63 | $129 | ▲ +2.82 | Depends |
| 9. Pendleton Men thin — read with care | 18 | 153 | 12% | $97.61 | $56.55 | 11.48 | $30 | ▼ −1.14 | Extreme Caution |
| 10. Cody James Men | 990 | 2,000+ | 50% | $22.32 | $22.54 | 11.05 | $50 | ▲ +0.05 | Extreme Caution |
| 11. Farm Rio Women thin — read with care | 10 | 101 | 10% | $90.15 | $80.22 | 8.93 | $35 | ▼ −0.36 | Forget It |
| 12. True Religion Men | 6,300+ | 29,000+ | 22% | $40.41 | $41.73 | 8.78 | $40 | 0.00 | Extreme Caution |
| 13. Coogi Men | 472 | 2,600+ | 18% | $46.84 | $44.09 | 8.50 | $36 | ▲ +0.19 | Extreme Caution |
| 14. Rock Revival Women | 3,100+ | 13,000+ | 24% | $32.40 | $33.47 | 7.73 | $35 | ▲ +0.06 | Extreme Caution |
| 15. Levi's Men | 120,000+ | 510,000+ | 24% | $32.04 | $31.50 | 7.54 | $33 | 0.00 | Extreme Caution |
| 16. Veronica Beard Women | 700 | 6,200+ | 11% | $62.44 | $60.74 | 7.05 | $30 | ▲ +0.28 | Extreme Caution |
| 17. Miss Me Women | 7,500+ | 34,000+ | 22% | $26.76 | $26.81 | 5.90 | $26 | ▲ +0.06 | Extreme Caution |
| 18. Johnny Was Women thin — read with care | 110 | 775 | 14% | $40.51 | $43.41 | 5.75 | $27 | ▼ −0.43 | Extreme Caution |
| 19. Justin Boots Men thin — read with care | 2 | 11 | 18% | $31.44 | $22.78 | 5.72 | $18 | ▲ +0.48 | Extreme Caution |
| 20. Carhartt Men | 11,000+ | 53,000+ | 21% | $26.64 | $26.48 | 5.53 | $24 | ▼ −0.01 | Extreme Caution |
| 21. Idyllwind Women thin — read with care | 120 | 512 | 23% | $23.56 | $22.60 | 5.52 | $24 | ▲ +0.03 | Extreme Caution |
| 22. Sézane Women thin — read with care | 123 | 1,100+ | 11% | $48.70 | $50.05 | 5.45 | $25 | ▲ +0.07 | Extreme Caution |
| 23. Tripp NYC Women thin — read with care | 89 | 673 | 13% | $33.44 | $34.79 | 4.42 | $20 | ▼ −0.30 | Forget It |
| 24. Schott Men thin — read with care | 6 | 87 | 7% | $64.00 | $47.50 | 4.41 | $15 | New | Forget It |
| 25. Carhartt Women | 909 | 4,900+ | 19% | $21.03 | $21.55 | 3.90 | $18 | ▲ +0.17 | Forget It |
| 26. Citizens of Humanity Women | 2,100+ | 24,000+ | 9% | $39.42 | $39.17 | 3.45 | $15 | ▲ +0.18 | Forget It |
| 27. Free People Women | 2,600+ | 35,000+ | 7% | $46.39 | $43.53 | 3.45 | $14 | ▲ +0.02 | Forget It |
| 28. Levi's Women | 36,000+ | 250,000+ | 14% | $21.78 | $21.69 | 3.14 | $14 | ▲ +0.30 | Forget It |
| 29. True Religion Women | 3,400+ | 32,000+ | 11% | $27.84 | $27.79 | 2.96 | $13 | ▲ +0.10 | Forget It |
| 30. Shyanne Women thin — read with care | 153 | 1,200+ | 13% | $22.49 | $19.96 | 2.87 | $11 | ▼ −0.06 | Forget It |
| 31. Agolde Women | 1,300+ | 22,000+ | 6% | $41.06 | $43.34 | 2.43 | $11 | 0.00 | Forget It |
| 32. Reformation Women | 342 | 6,600+ | 5% | $42.25 | $40.67 | 2.19 | $9 | ▲ +0.08 | Forget It |
| 33. Tecovas Women thin — read with care | 9 | 144 | 6% | $32.03 | $25.54 | 2.00 | $7 | ▲ +0.71 | Forget It |
| 34. Torrid Women | 2,500+ | 21,000+ | 12% | $16.25 | $16.42 | 1.93 | $9 | ▲ +0.09 | Forget It |
| 35. Abercrombie & Fitch Women | 3,200+ | 52,000+ | 6% | $19.39 | $19.95 | 1.19 | $5 | ▲ +0.04 | Forget It |
Insights
Niches Within The Segment
Kimes Is The Premium Western Tier. Men's jeans rate 90.24 at 181.5% sell-through; women's rate 73.81 at 120.6%. Both genders clear their entire standing stock and then some, at $50–61 averages — denim priced like a product, not a commodity.
Luxury Denim Exists — In Two Places. Double RL jeans rate 67.76 at a $155.85 average on 1,000+ sold, and Purple Label's rate 33.79 at $113.04. Outside those two labels, a three-figure jeans average appears only in rows too thin to trust.
A Boot Brand's Jeans Are A Real Row. Tecovas jeans (men) rate 29.63 (Depends) at 82.1% turnover — better than most denim-first brands manage, on a label whose jeans are the afterthought.
The Grails
Grails are singles — one piece, one sale. The jeans grail ceiling belongs to designer and archive denim: Chrome Hearts leather-patch work, Hedi Slimane-era Dior Homme SS04, Undercover's 85, runway Chanel and Louis Vuitton — plus exactly one universe brand, Levi's, and only via 60s Big E vintage. None of the 30+ measured jeans rows' current-production product appears here: the category's volume businesses and its grail market are two different worlds sharing a leaf category. Every card is a verified sold listing from the Edition 1b pull — click through to the sale itself.
Chrome Hearts Levis 517 Orange Tab Blue Jeans Size 34x30 Black Cross Patches
Oct 2, 2026
Chrome Hearts / Levi's
Chrome Hearts Leather Cross Patch Jeans 31
Aug 11, 2026 · EUR 6,750
Chrome Hearts
Undercover black 85 mens 2
Aug 28, 2026 · GBP 3,500
Undercover
dior homme ss04 strip denim
Sep 13, 2026 · GBP 3,325
Dior Homme
Dior Homme SS04 strip
Sep 14, 2026 · GBP 3,300
Dior Homme
Louis Vuitton Blue Distressed Floral Monogram Flared Carpenter Jeans
Oct 19, 2026
Louis Vuitton
CHANEL Jeans FR42 UK12 Métiers d'Art 2026 Matthieu Blazy Iconic Blue Denim BNWT
Sep 11, 2026 · GBP 2,346.37
Chanel
Levis 501 Vintage USA 60s RAW Denim W30 Unwashed Big E Red Selvedge 16 Factory
Aug 11, 2026
Levi's
The Price That Clears
The $75 Kimes Ceiling. Kimes 90-day sales concentrate between $50–75, with the last sale clearing at $74.99: nothing moved above it in the trailing 90 days. Price Kimes at $75 and under, or don't expect the turn the rating promises.
Landmines
True Religion, Both Genders. Men's jeans 2.29 against 58,000+ listings; women's 3.17 against 69,000+, with averages of $40 and $28 and Δ 0.00 reproductions in both. The stitch premium died and the flood stayed.
Premium Women's Denim Under The Gate. Citizens of Humanity 2.43 against 22,000+ listings and Agolde 2.43 against 14,000+ — both under the 10% sell-through gate, both Forget It regardless of the label's retail story.
A Dashed Row Stays Dashed. Lucchese's women's jeans publish their rating but no averages this edition — a stuck research filter hid the price fields. The table shows the dash rather than a borrowed number.
The Takeaway
Denim splits on pool size, not brand heat. Where the pool is small and the buyer is specific — Kimes, Double RL, Tecovas — jeans behave like the rest of the western shelf. Where the pool is a river, the rating is a rounding error on a flood. Hunt the small pools; let the river carry someone else's inventory.
Past spotlights live in the Spotlight Archive — last week's Rhoback and Western deep dives are there, stamped and unchanged.
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